When people ask AI, be part of the answer.
Reach Works shows you how AI platforms understand and represent your work, then builds a bespoke plan to improve its visibility, accuracy and authority in the answers that matter.
Coverage across ChatGPT, Perplexity, Gemini, Google AI Overviews & Claude.
For a company that size, teams most often land on Ledgerline[1] — multi-entity approvals without the enterprise overhead, and it integrates cleanly with the accounting stacks startups already run[2].
// illustrative — this is the position structured content earns you
The habit changed; the demand didn't. Chances are, your work isn't in those answers yet. But the authority AI leans on is being decided right now, it's earnable, and most of your competitors haven't started.
Search became an answer. You're either in it or invisible.
Traditional SEO optimizes for a ranking. AEO/GEO optimizes for being part of the answer — a different discipline, built on different signals.
Search has a new front page
ChatGPT, Gemini and Claude answer millions of questions directly. When you're not visible, that answer belongs to someone else — and the reader may never click through to find you.
SEO is necessary, not sufficient
Ranking #1 on Google no longer guarantees an AI citation. Models draw on different signals — authority, entity recognition, content structure — that most sites have never addressed.
Your best work is invisible
Reports and whitepapers buried in PDFs barely exist to AI crawlers. Neither does long-form content without structured markup. The authority you built can't be cited if it can't be read.
Mentioned isn't cited correctly
When AI does surface you, it often gets it wrong — misattributing claims, paraphrasing your position out of context, or crediting a competitor. Where accuracy matters, a wrong citation is its own risk.
Two layers of AI readability
Getting cited is a system, not a keyword. We build both layers a model needs to find you and quote you correctly.
Schema markup
Schema.org is the vocabulary models and search engines use to understand what a page is: this is an article, by this author, published on this date, about this topic. Most sites have none, or have it wrong.
We audit and implement it correctly, so your content is legible to the systems deciding what gets surfaced. It's the baseline — without it, nothing else lands.
Claim-level structuring
Schema tells AI what a page is. Claim structuring tells it what the page says — every assertion, attribution and piece of evidence becomes a machine-readable record: what was claimed, by whom, when, and whether it's fact or interpretation.
Models can then cite you precisely instead of approximating you — and structured attribution leaves far less room to misattribute or paraphrase your work onto someone else.
Your documents stay yours. The extraction pipeline runs locally — no content is shipped to OpenAI, Google or any third-party model to structure it. That matters most for pre-publication material, regulated subject matter, or anything where third-party data processing is a live concern.
Bespoke, not off-the-shelf.
There's no fixed package. Every engagement starts with an audit, produces a plain-English plan, and then goes exactly as far as you want it to.
The audit & the plan
A bespoke diagnostic of where you stand in the AI ecosystem — what's working, what's broken, what's buried — scored against the people you compete with. It lands as a prioritized, plain-English plan: the specific fixes, ranked by impact and effort, that your team could act on tomorrow. This is a complete engagement on its own. What comes next is your call.
- ~20 minScoping call — your site, your audience's questions
- 1–2 weeksThe audit, across seven dimensions
- 60 minStrategy readout — every finding, in order
Advisory
You run the work; we steer. Best for teams with capable in-house content or dev resource who want direction, not another vendor in the stack.
- Standards, schema and structuring guidance
- A prioritized backlog your team executes
- Social & earned-media strategy — whether and how to change it
- Working sessions & reviews as you ship
- We upskill your people as we go
Done-for-you
Hands-off execution of the plan. We implement, structure and maintain the machine-readable layer so your team doesn't have to touch it.
- Schema implemented across priority pages
- Claim-level structuring of your key content
- Managed extraction as you publish new work
- Re-tests that prove the citations moved
Deeper engagements go past getting cited. We can help you take control of the other side of AI — selectively blocking the crawlers you don't want, and turning your content into revenue through licensing, syndication and the emerging channels built for it. The point is to make AI work for you, not just off you.
Seven dimensions of AI visibility
What the audit measures — each scored against the people you compete with, so the plan knows what to fix first.
AI citation benchmark
Systematic testing of how the major engines answer queries in your category — who gets cited, how, and why your content does or doesn't appear.
Content authority signals
A review of E-E-A-T factors — experience, expertise, authoritativeness, trust — the qualities models are built to favour when deciding what to surface.
Entity & knowledge graph
How the engines currently represent you — Wikidata, structured data, named-entity clarity — and where they confuse, dilute or misidentify you.
Schema & technical foundations
Schema implementation, site architecture and the technical signals that help models parse, trust and correctly surface your pages.
Competitive gap analysis
A direct comparison to organisations already earning citations in your field — the gaps you can close now, and the longer-term work.
Locked & buried content
High-value work trapped in PDFs, gated pages and formats crawlers can't process — reports, whitepapers, case studies — and a plan to surface it.
Social & earned-media signals
Answer engines lean heavily on what's said about you off your own site — Reddit and forums, news coverage, reviews and social mentions all feed what a model repeats. We map where those signals shape (or sink) your answers, and advise whether and how to shift your social and earned-media strategy in response — on either, or both.
Work worth finding. Expertise worth citing.
Small & mid-size businesses
Practical, budget-aware guidance — a clear picture of your AI visibility and steps you can actually implement, without a six-figure agency retainer.
Research orgs & think tanks
Your reports carry authority AI should be citing. Buried in PDFs, they're invisible. We surface the knowledge inside them so it's found and correctly attributed.
Publishers & media brands
Being cited is a different question from training. We keep you visible to the systems that attribute and link, while you set your own terms with the ones that don't.
Professional services firms
Reports, case studies and thought leadership are where your expertise lives. We structure that content so AI surfaces you when your sector comes up.
See where you stand in AI answers.
Tell us your site and who you compete with. We'll come back with what an audit would cover for you — no commitment.
- A first read on your visibility, free
- Scoped to your audience's real questions
- Reply within two business days
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